Program

SAP sells software for businesses to manage its customers and employees. Self-learning systems disrupt this business. The relation of humans and software is daily business for Martin Wezowski, Chief Designer and futurist for SAP's Innovation Center Network & Chief Innovation Office. He crafts future outlooks to find out what’s next for SAP and the hazy concept of new work. Based on his international adventures stretching from Poland, Sweden, China to Germany and across companies like SAP, Sony and Huawei, he looks closely at how and why humans will work in the coming years. He was named 1 of the 100 most innovative minds in Germany by Handelsblatt in 2017. At Transform Your Business, he will speak about the most valuable skill to have in 2020, why your company needs a purpose and why instability is not the opposite of stability.

Prof. Dr. Christian Heinrich is professor for digital transformation at the Quadriga University Berlin. Since 2012, he has founded and acted as an advisor for various innovative and technology-oriented companies. His focus is the identification of digital business models and sales channels for established and new companies as well as the implementation of organisational transformation processes. He will speak about how established organisations can identify and integrate relevant technologies into their business.

Christian Gärtner is a Professor of Business Administration with a focus on Digital Transformation & Leadership at Quadriga University Berlin. After finishing his studies and doctorate in Hamburg and Augsburg, he worked as a consultant for Capgemini Consulting where he realized several transformation projects with medium-sized and large companies. Alongside his research and teaching activities, Gärtner has acted as an organizational consultant for more than 15 years. His research, teaching and consulting activities cover different aspects of “People & Business Transformation” (e.g., Digital and Blockchain-based Business Models, Workplace Analytics, Robotic Process Automation, Conversational HR). He will speak about how Blockchain transforms the value chain.

Nico Reinhold is in charge of content strategy, digital formats and blogger relations at Deutsche Bank AG. As such, he implements well executed projects like Economy Stories with his team. Putting together a motivated and coherent team is key to employee engagement in times of new work phenomena like click-working, remote teams and life blending.

Michael Matern joined media intelligence company UNICEPTA as Managing Partner in 2015, supporting clients in mastering communication in a digital environment. Prior, he worked as a business journalist. He now advises clients on how to best use digital information systems to get actionable insights by structured and focused listening and analysis. At Transform Your Business he holds a Spotlight session, which demonstrates how to develop a digital mindset. Focussing on Transform Your Relations, he speaks about managing your company’s digital footprint and choosing the right communication patterns with your stakeholders.

Alejandro Bernal has served as President International Veterinary Health for Mars Petcare since March, 2018. In this role, he is responsible for leading the expansion of Mars’ Veterinary Health Vision outside of North America. Digital change has triggered an adaptation of business strategy for Mars in pet care. The family-owned company is transitioning from a pet food producer to a service provider for pet health. Bernal will give insights into how Mars leverages data and digital tools to improve the Pet, Client and Vet experiences.

In her role as Vice President of Communications at RUAG Space, Nike Möhle oversees all internal and external communications activities across the organization’s 14 sites in Europe and the United States. RUAG Space is a leading supplier for satellites and rockets internationally. The aerospace industry is in the middle of a significant disruption, with commercial players entering the market and spreading a “new space” vision. Like other established companies, RUAG Space needs to meet re-defined success criteria, undergoing a transformation in business approach, mindset, as well as communication strategy. Nike Möhle gives insights into how to position your company to play in this fast-paced, increasingly competitive environment, and how a company full of “rocket scientists” masters change.

Als Chief Innovation Officer der MediaMarktSaturn Handelsgruppe setzt Martin Wild radikal fortschrittliche Innovationen um, treibt Innovationsinitiativen voran und arbeitet an neuen Geschäftsmodellen. Wann immer Roboter durch einen der Märkte rollen, Kunden mittels Virtual Reality zu Saturn einkaufen gehen oder der Handel durch innovative Start-ups und die Zusammenarbeit etablierter Einzelhändler erschüttert wird, sind Martin Wild und sein Team verantwortlich. Er wird über die Expansion in neue Märkte sprechen und warum er glaubt, dass sich der Einzelhandel in den nächsten zehn Jahren stärker verändern wird als in den letzten 100 Jahren. Kürzlich wurde er in die Liste der 100 klügsten Köpfe Deutschlands im Handelsblatt aufgenommen.

Luisella Giani has over 15 years of international experience leading digital strategy, operations and product development. Following a degree in Artificial Intelligence, she started her career with iconic brands of the digital age and has since been helping global businesses, such as Goodyear-Dunlop and Pirelli, with their digital transformations. Luisella Gianis role at Oracleis to help companies to continuously innovate defining, creating and realize new digital experiences through solutions that are typically transformational in nature covering Sales & Marketing, Commerce, Social and Service.

Kai Anderson ist Veränderungsexperte und Executive Berater. Anderson ist Gründungspartner und Vorstand der People Management-Beratung Promerit. Seine Domänen sind Agilität und die humanzentrierte digitale Transformation. Er begleitet die Geschäftsleitung und Personalverantwortliche bei Transformationsprojekten sowie der Neuausrichtung des HR Managements. Anderson wurde wiederholt unter die 40 führenden Köpfe des Personalwesens (Personalmagazin) gewählt. Er ist Autor der Bücher ‚Das agile Unternehmen’ und ‚Digital Human – Der Mensch im Mittelpunkt der Digitalisierung’. Auf TYB wir er gemeinsam mit versierten Kollegen den Workshop "Transformieren Sie Ihr Unternehmen - organisatorische Agilität in einer digitalisierten Welt" halten.

Ben Sahlmüller arbeitet als Wissenschaftler, Coach und Berater zu Führung und Organisationsentwicklung. Für Digitale Führung gibt es keine perfekte Toolbox. Stattdessen verlangt die digitale Transformation die richtige Haltung, um gut durch komplexe Spannungsfelder zu navigieren. In diesem Workshop können Führungskräfte aufbauen auf Impulsen aus aktueller Forschung und Praxis ihr individuelles Führungsprofil erfahren und in Peer-Formaten konkrete Schritte für eigene Herausforderungen definieren.

Um große Veränderungsprozesse in Gang zu bringen und umzusetzen, bedient man sich häufig kleinschrittiger Rituale. Wie können Rituale dazu genutzt werden, um ein Unternehmen (digital) zu
transformieren? Matthias Wesselmann entwickelt mit den Teilnehmern gemeinsam unterschiedliche Rituale für ihre Organisation, um diese als Triebfeder der Transformation zu nutzen und die Haltung
der Organisation und der Mitarbeiter zu verändern, sozusagen zu recoden.

Kaustav has long worked with technology startups in Silicon Valley and London and is now Executive Technology Director for full service digital agency R/GA in London. In this role, he looks for exciting startups in cutting-edge technology to partner with for R/GA’s clients and develop new revenue-generating technology capabilities. He will speak about the best possible ways for businesses to adopt blockchain solutions and how UX and UI are key to success, while being able to test and rapidly iterate is what makes for a great product.

Karel Golta works with his clients clients to envision new markets, create new ideas and business models, and develop long-term innovation strategies for sustained growth. He has done so with Airbus, Hilti and Linde, amongst others. He believes that human‘s fate to innovate must outsmart its nature of self-destruction. This can be done by using a method called Moonshot Thinking. Used by Google and many other big players, it is an instrument to think outside of your ecosystem and meet your enemy in thought, before it happens in real life.

Klaas Flechsig helps build Stripe’s reputation across Northern Europe. Stripe is a technology platform that developers use to build internet businesses.
Developers are a critical resource for every company. Over the last years, their role has changed drastically and they now have a lot more say in strategic business decisions than in the past. Stripe has conducted research on this - and found sweeping changes across the globe, although Germany appears to be lagging behind. Klaas will present the findings and discuss why empowering developers is a critical success factor for any organisation.

Wer in Deutschland Sascha Lobo nicht kennt, für den ist das Internet wahrscheinlich Neuland. Denn als äußerst einflussreicher Autor und Journalist prägt er die Diskurse rund um die digitale Transformation in der deutschsprachigen Öffentlichkeit maßgeblich mit. Ob in seiner Kolumne Die-Mensch-Maschine auf Spiegel Online oder als Gründer der Projekt- und Beratungsgesellschaft für digitale Transformation „Fortschrittsfabrik“ – Lobo fördert stetig das öffentliche Verständnis verschiedener Aspekte der Digitalisierung des gesamten Lebens. Auf dem TYB Festival spricht er zur Veränderung von Kommunikation durch immer neue Technologien und deren Möglichkeiten.

Franziska von Lewinski is on the management board of content marketing agency fischerAppelt. Her talk analyses the web as it is all over us, spreading to new devices and interfaces every day. And while that is happening, our systems, tools and methods are working less and less. As an agency with a strong need for agile Creative-Coding-Consulting-teams, Franziska explains why fischerAppelt saw it coming some time ago and concluded: we need to change our way of thinking. It is not about systems, but rather about „Think No Channel if you want to include every channel.“ Channel communication – a thing of the past?

Was 2010 als Projekt aus Leidenschaft begonnen hat, um aktiven Menschen mehr Spaß am Laufen zu ermöglichen, ist zur am schnellsten wachsenden Laufschuhmarke der Welt geworden. Einer der Hauptgründe für den Erfolg von On ist die ständige Herausforderung des Status Quo durch den Einsatz einzigartiger Technologien und das Streben nach Differenzierung über die gesamte Wertschöpfungskette hinweg. On ist zu einem der wenigen wirklich digitalen Produktunternehmen geworden und hat vor kurzem sein Digital Hub in Berlin eröffnet. Marc Maurer ist der Chief Happiness Deliverer (COO) von On, verantwortlich für Supply Chain, Customer Experience und Digitaltechnik. Vor seinem Eintritt bei On vor 6 Jahren arbeitete Marc 5 Jahre bei McKinsey. Er wird bei TYB On’s Erfolgsgeschichte als Best Case für die Nutzung neuer Technologien und digitaler Möglichkeiten vorstellen.

Token is one of the most promising Fintech businesses applying technology to revolutionize the way we pay online. Michael O’Loughlin is currently spearheading Token’s development of a global market-changing open banking platform. He has a deep understanding of the rapidly evolving global payments landscape. Prior to joining Token, Michael lead crypto technology activities at CGI where he worked with clients to deliver practical uses of such new technology – a payments navigator for start-ups and banks alike. He will speak about digital transformation in the financial industry and possible ways for banks and FinTech firms to partner.

As Partner in the awarded architectural office of MVRDV from the Netherlands, Jan Knikker develops drafts for the digital city. MVRDV is rapidly expanding into new markets and focuses on solutions for global issues through its architecture and urbanism. Famous for its iconic market hall in Rotterdam, whose opening turned into a worldwide media hype, MVRDV has developed a radical portfolio for smart cities. In his lecture with stunning visuals, Jan Knikker will speak about how to design for a transforming ecosystem.

Jan Pilhar heads digital strategy at the Berlin office of the global digital
agency family IBM iX. He is an expert in digital strategy and reinvention with a focus on delivering cutting-edge customer experiences. His lecture will focus on marketing transformation. The role of the CMO is fundamentally changing and marketeers need to adapt to stay in the game. The modern marketing mandate requires not only the ability to deliver growth, but also a deep understanding of digital technologies that shape future customer interactions.

Deshun Deysel beschreibt sich selbst als Pionierin und weltweit erste „Black female high altitude“ Bergsteigerin, die 1996 an der ersten südafrikanischen Expedition auf den Mount Everest teilgenommen hat. Mit diesen Erfahrungen macht Sie heute Führungskräfte in Ihren Coachings über ihre Grenzen hinweg zu digital versierten Leadern. Deshun Deysel spricht in ihrem Beitrag „Driving performance development in a multi-generational work force“ auf dem TYB Festival darüber, wie kognitive Technologien im Business-Umfeld genutzt werden können und davon besonders Unternehmen profitieren, bei denen viele Generationen zusammenarbeiten.

David Galbraith is an entrepreneur and business designer. With over 25 years of internet experience he has co-founded several successful internet companies in London, New York and San Francisco. He co-founded the first new search engine, co-authored RSS 1.0 and instigated the project which became Yelp. Currently, he is a partner at Anthemis, a financial services focused venture capital firm. He originally qualified as an architect in the UK, where he worked for Norman Foster, and specialises in extending traditional design skills to the process of company creation or ‘venture design’. AT TYB, he speaks about “Networked Organisations” and their resilience during transformation. He calls his approach “Venture Design” and questions the mantra of agility as the remedy for businesses wanting to become digital.

Stephan Schambach founded tech companies in the US and Europe resulting in two IPO's with multi-billion dollar market capitalization. As the future of retail shifts to mobile, his most recent venture - NewStore - takes advantage of this next major inflection point. The NewStore Mobile Retail Platform combines mobile and omnichannel into a single solution. With NewStore, Stephan Schambach has the self-proclaimed goal to to change the e-commerce market again, this time by building a mobile-first platform from the ground-up. At Transform Your Business he will explain his success strategy for building a startup and transforming the customer journey of the retail industry.

KOEN KAS ist Gesundheitsfuturist, Professor für Onkologie, Unternehmer und international gefeierter Keynote Speaker. Er revolutioniert die Gesundheitsfürsorge, indem er wissenschaftliche, technische und gestalterische Durchbrüche kombiniert, um den Übergang von der Krankenpflege zur Gesundheitsfürsorge zu ermöglichen. Als CEO von Healthskouts vermittelt er Führungskräften der Pharmaindustrie neueste Forschungsdurchbrüche , Ideen von Start-Ups und Geschäftslogiken für die Zukunft des Gesundheitswesens.

Ali Mahlodji describes himself as an „error in the system“, if people were to judge him by his CV. He was born in Tehran and fled with his family to Austria when he was two. Ali dropped out of school, but finished university years later with a degree in IT and is looking back on a succession of more than 40 jobs – from being a construction worker to pharmacist’s assistant to management consultant. He is a multiple award winning co-founder of an internationally acclaimed start up called WATCHADO. It is an online video platform, which functions as a "manual" for life stories and jobs, transforming the way in which employers and generation Y and Z meet. In 2013, the European Union appointed Ali Youth Ambassador for life. He will speak about humans and their potential focussing on leadership of new the generations. Besides his lecture, he’ll join the panel „How Generation Z transforms Your Business“.

Kai Anderson ist Veränderungsexperte und Executive Berater. Anderson ist Gründungspartner und Vorstand der People Management-Beratung Promerit. Seine Domänen sind Agilität und die humanzentrierte digitale Transformation. Er begleitet die Geschäftsleitung und Personalverantwortliche bei Transformationsprojekten sowie der Neuausrichtung des HR Managements. Anderson wurde wiederholt unter die 40 führenden Köpfe des Personalwesens (Personalmagazin) gewählt. Er ist Autor der Bücher ‚Das agile Unternehmen’ und ‚Digital Human – Der Mensch im Mittelpunkt der Digitalisierung’. Auf TYB wir er gemeinsam mit versierten Kollegen den Workshop "Transformieren Sie Ihr Unternehmen - organisatorische Agilität in einer digitalisierten Welt" halten.

Ben Sahlmüller arbeitet als Wissenschaftler, Coach und Berater zu Führung und Organisationsentwicklung. Für Digitale Führung gibt es keine perfekte Toolbox. Stattdessen verlangt die digitale Transformation die richtige Haltung, um gut durch komplexe Spannungsfelder zu navigieren. In diesem Workshop können Führungskräfte aufbauen auf Impulsen aus aktueller Forschung und Praxis ihr individuelles Führungsprofil erfahren und in Peer-Formaten konkrete Schritte für eigene Herausforderungen definieren.

KOEN KAS is a health care futurist, professor of oncology, entrepreneur, and international keynote speaker. He is re-thinking health care by combining sciene, tech and design breakthroughs to help move from sickcare to health care. He is CEO of Healthskouts, which educates leaders in pharma about the latest discoveries, start-ups and business insights regarding the future of digital healthcare.

Michael Müller-Wünsch has been Member of the Management Board for Technology (CIO) at OTTO since August 2015. In 2017, he was nominated as German Innovation CIO of the Year. Otto is in the process of radical transformation following a disruption of the retail industry and its business model. Müller-Wünsch is a frequent speaker and contributor on innovation-related topics within the digital transformation. At Transform Your Business he will speak about agile organizational development of a large corporation in a dynamic market environment.

As a child of the “Generation Y”, Magdalena Rogl has been part of the online world for more than 10 years now. Since the beginning of 2016 she acts as Head of Digital Channels at Microsoft Deutschland and is as such responsible for Microsoft’s Intranet, Social Media, Newsroom, Blog and Influencer Relations. The latter is not just a buzzword for Magdalena but her passion: Connecting the right people and building a network she experienced as a great enrichment both professionally and privately. In 2017 she won the “Digital Female Leader Award” by Women in Digital. As a mother of a patchwork family and a qualified child nurse, she’s particularly interested in the topics digital education, diversity and equality.

Digital transformation is happening in Finland faster than in many other countries. 2 years, 560 EUR a month, 2000 Fins. Finlands basic income experiment is the most courageous try of any nation in Europe to boost employment – and provide an idea of a new society model that is not based on work. Marjukka Turunen is Director of Change Management at Finlands Social Security Institution (Kela). She has led the implementation and the legislation making in the Finnish Basic Income experiment and will talk about its learnings. Finland is a digital front runner in digital transformation: 3rd in the world for innovation (World Economic Forum), 1st in terms of availability of the latest technologies (WEF Global Competitivenes Report) and 2nd in most advanced digital economy in the EU (Digital Economy and Society Index).

Julian Trautwein is Head of Communications DACH & Central Eastern Europe at Airbnb. As an expert in professional branding and PR strategy, he co-founded the content agency “Nice to Have” and has been operating on Blockstate's Advisory Board since 2017. At Airbnb, Trautwein and his team develop digital communication strategies for various markets and for political communication to further promote the home-sharing concept. At TYB, Trautwein speaks about Stakeholder Management for executives and leaders in communication and its high relevance in the future and present.

Deshun Deysel beschreibt sich selbst als Pionierin und weltweit erste „Black female high altitude“ Bergsteigerin, die 1996 an der ersten südafrikanischen Expedition auf den Mount Everest teilgenommen hat. Mit diesen Erfahrungen macht Sie heute Führungskräfte in Ihren Coachings über ihre Grenzen hinweg zu digital versierten Leadern. Deshun Deysel spricht in ihrem Beitrag „Driving performance development in a multi-generational work force“ auf dem TYB Festival darüber, wie kognitive Technologien im Business-Umfeld genutzt werden können und davon besonders Unternehmen profitieren, bei denen viele Generationen zusammenarbeiten.

Johannes ist Chefdesigner bei Futurice, einem in Finnland gegründeten Unternehmen für digitale Dienstleistungen, das weitere Büros in und außerhalb Skandinaviens hat. Er verfügt über 10 Jahre Design-Erfahrung mit Marken wie Porsche, Deutsche Telekom, eBay, ThyssenKrupp, Hugo Boss und Vodafone. Er nutzt Design als Business-Tool, um Unternehmen dabei zu unterstützen, die Lücke zwischen Strategie und Umsetzung zu schließen. Sein Vortrag konzentriert sich auf die möglichen Vorteile der Datenökonomie für Unternehmen. Er erklärt, wie aktuelle Herausforderungen in der Datenwirtschaft der Branche helfen werden, tiefgreifende Veränderungen zu bewirken und Vertrauen (wieder) zu gewinnen.

Karen is Director of Partnerships and Industry engagement for the Eastern Academic Health Science Network and the National Director for SBRI Healthcare. She has set up a hugely successful program for the National Health Service England, where the established Health Institution partners up with startups to improve patient care. The program identifies where technology can help and funds innovative companies developing technology solutions for healthcare problems to accelerate their development cycle. She will present the business research initiative with a focus on AI, chatbots and data improving the care of patients.

Eimear Farrell advises Amnesty's international technology and human rights team. Previously, she worked with the UN and the World Economic Forum on the intersecion of business and human rights. Farrell advocates for the promotion and protection of human rights in the digital transformation. This includes sensitizing the rights implications of various forms of Artificial Intelligence, algorithmic-decision making and Smart Information Systems that are currently being being designed and deployed by governments and private sector actors around the world. She will speak about what happens when AI, big data and human rights converge.

Klaus Motoki Tonn ist Gründer von Agenturen, Berater und Forscher für Digitales und Innovation. Er hat das interdisziplinäre Format sh|ft ins Leben gerufen und damit einen viel beachteten Diskurs über Digitalität, Ethik & Kultur initiiert. Am Samstag gastiert sh|ft auf TYB und veranstaltet Barcamps zu den Themen „Neuromarketing und interne Kommunikation“, „Corporate Mindset und Unternehmenskultur“, „Future of HR“ und „Transformation durch Intrapreneurship und Accelerator Programme“.

Marlin Watling, former Head of HR at Roche Diagnostics Operations, brings 15 years of HR experience to the Barcamp table. He has held senior positions in strategic human relations management and focuses on transformation and change management, as well as the future of HR.
With Marling Watling, you will discuss the future of HR at the Barcamp on Saturday. Which role does corporate HR play in the transformation of businesses? Is there an ROI for transformation?

Melina Costa is Co-Founder of Coaeva, a Berlin-based innovation agency, which helps organisations to develop new product ideas and business models in an agile and creative manner. She hosts the podcast „Making the New“ about the innovation scene in Germany and works as a business journalist.
Her Barcamp on Saturday will introduce you to Design Thinking as an intelligent tool to solve complex problems. With practical hands-on practices you will experience the main characteristics of Design Thinking, which is one of the most successful methods for user-centered innovation.

Daniel Nowack describes himself as a data-driven innovator. He has been directing corporate accelerator programs for Yunus Social Business for many years. He held various roles in startups such as CEO, CFO and Head of Business Development, following a career at international companies such as Siemens, McCain and IKEA.

His Barcamp on Saturday will focus on „Meaningful Disruption“. He will introduce you to new ways for businesses to write not only „Science Fiction“, but also „Social Fiction“ with the help of accelerator programs, intranpreneurship and innovative Spin-Offs.