Program

Transform your company
Transform your unit
Transform your relations
Transform your ecosystem
Transform yourself
whole program

// Schedule Thursday, September 13, 2018

09.30

Festivalopening

10.00
Keynote

Deutschland - der Weg in die digitale Champions League

Dorothee Bär

Dorothee Bär

Federal Government Comissioner for Digital Affairs
Deutscher Bundestag

Staatsministerin für Digitalisierung Dorothee Bär, Mitglied des Bundestages der Christlich-Sozialen Union (CSU), ist Beauftragte der Bundesregierung für digitale Angelegenheiten, eine Position, die in diesem Jahr neu geschaffen wurde. Sie erkennt die digitale Transformation als die treibende Kraft der Wirtschaft in den kommenden Jahren an und will ihre Chancen und Potentiale stärken und nutzbar machen. Die Bundesregierung hat eine digitale Strategie angekündigt, die den digitalen Wandel in Deutschland fördern und die Wirtschaft auf die Zukunft vorbereiten wird. Dorothee Bär spricht über den Zusammenhang von Politik und Wirtschaft bei der Umsetzung von digitaler Strategie und Innovation.
10.30

ROOM CHANGE

10.35
Best Case

Innovation curation for desirable futures

Martin Wezowski

Martin Wezowski

Chief Designer
SAP Deutschland SE & Co. KG

SAP sells software for businesses to manage its customers and employees. Self-learning systems disrupt this business. The relation of humans and software is daily business for Martin Wezowski, Chief Designer and futurist for SAP's Innovation Center Network & Chief Innovation Office. He crafts future outlooks to find out what’s next for SAP and the hazy concept of new work. Based on his international adventures stretching from Poland, Sweden, China to Germany and across companies like SAP, Sony and Huawei, he looks closely at how and why humans will work in the coming years. He was named 1 of the 100 most innovative minds in Germany by Handelsblatt in 2017. At Transform Your Business, he will speak about the most valuable skill to have in 2020, why your company needs a purpose and why instability is not the opposite of stability.
10.35
Best Case

Venture Incubation - How established organizations need to identify and integrate technology drivers

Prof. Dr. Christian Heinrich

Prof. Dr. Christian Heinrich

Professor für Digitale Transformation
Quadriga Hochschule Berlin
Prof. Dr. Christian Heinrich is professor for digital transformation at the Quadriga University Berlin. Since 2012, he has founded and acted as an advisor for various innovative and technology-oriented companies. His focus is the identification of digital business models and sales channels for established and new companies as well as the implementation of organisational transformation processes. He will speak about how established organisations can identify and integrate relevant technologies into their business.
11.05

NETWORKING BREAK

11.45
Workshop

Code instead of capital: How blockchain alters the value chain

Prof. Dr. Christian Gärtner

Prof. Dr. Christian Gärtner

Professor
Quadriga Hochschule Berlin

Christian Gärtner is a Professor of Business Administration with a focus on Digital Transformation & Leadership at Quadriga University Berlin. After finishing his studies and doctorate in Hamburg and Augsburg, he worked as a consultant for Capgemini Consulting where he realized several transformation projects with medium-sized and large companies. Alongside his research and teaching activities, Gärtner has acted as an organizational consultant for more than 15 years. His research, teaching and consulting activities cover different aspects of “People & Business Transformation” (e.g., Digital and Blockchain-based Business Models, Workplace Analytics, Robotic Process Automation, Conversational HR). He will speak about how Blockchain transforms the value chain.
11.45
Spotlight

How to build a winning team

Nico Reinhold

Nico Reinhold

Head of Social Media & Films
Deutsche Bank AG

Nico Reinhold is in charge of content strategy, digital formats and blogger relations at Deutsche Bank AG. As such, he implements well executed projects like Economy Stories with his team. Putting together a motivated and coherent team is key to employee engagement in times of new work phenomena like click-working, remote teams and life blending.
12.00
Spotlight

Attidue, Authenticity and focus. Shaping a digital footpint with the right communication patterns.

Michael Matern

Michael Matern

Managing Partner
Unicepta Gesellschaft für Medienanalyse mbH

Michael Matern joined media intelligence company UNICEPTA as Managing Partner in 2015, supporting clients in mastering communication in a digital environment. Prior, he worked as a business journalist. He now advises clients on how to best use digital information systems to get actionable insights by structured and focused listening and analysis. At Transform Your Business he holds a Spotlight session, which demonstrates how to develop a digital mindset. Focussing on Transform Your Relations, he speaks about managing your company’s digital footprint and choosing the right communication patterns with your stakeholders.
12.15

ROOM CHANGE

12.20
Best Case

How Mars leverages data and digital tools to improve the Pet, Client and Vet experiences

Alejandro Bernal

Alejandro Bernal

President International Veterinary Health
Mars Inc.

Alejandro Bernal has served as President International Veterinary Health for Mars Petcare since March, 2018. In this role, he is responsible for leading the expansion of Mars’ Veterinary Health Vision outside of North America. Digital change has triggered an adaptation of business strategy for Mars in pet care. The family-owned company is transitioning from a pet food producer to a service provider for pet health. Bernal will give insights into how Mars leverages data and digital tools to improve the Pet, Client and Vet experiences.
12.20
Best Case

When change meets rocket science

Nike Möhle

Nike Möhle

Vice President Communication
RUAG Space AG

In her role as Vice President of Communications at RUAG Space, Nike Möhle oversees all internal and external communications activities across the organization’s 14 sites in Europe and the United States. RUAG Space is a leading supplier for satellites and rockets internationally. The aerospace industry is in the middle of a significant disruption, with commercial players entering the market and spreading a “new space” vision. Like other established companies, RUAG Space needs to meet re-defined success criteria, undergoing a transformation in business approach, mindset, as well as communication strategy. Nike Möhle gives insights into how to position your company to play in this fast-paced, increasingly competitive environment, and how a company full of “rocket scientists” masters change.
12.50

ROOM CHANGE

12.55
Best Case

Future Shopping Experiences - Why we need startups to revolutionize retail!

Martin Wild

Martin Wild

Chief Innovation Officer (CINO)
MediaMarktSaturn Retail Group

Als Chief Innovation Officer der MediaMarktSaturn Handelsgruppe setzt Martin Wild radikal fortschrittliche Innovationen um, treibt Innovationsinitiativen voran und arbeitet an neuen Geschäftsmodellen. Wann immer Roboter durch einen der Märkte rollen, Kunden mittels Virtual Reality zu Saturn einkaufen gehen oder der Handel durch innovative Start-ups und die Zusammenarbeit etablierter Einzelhändler erschüttert wird, sind Martin Wild und sein Team verantwortlich. Er wird über die Expansion in neue Märkte sprechen und warum er glaubt, dass sich der Einzelhandel in den nächsten zehn Jahren stärker verändern wird als in den letzten 100 Jahren. Kürzlich wurde er in die Liste der 100 klügsten Köpfe Deutschlands im Handelsblatt aufgenommen.
12.55
Spotlight

Will your teammate be a robot?

Luisella Giani

Luisella Giani

EMEA Business Innovation Director
Oracle

Luisella Giani has over 15 years of international experience leading digital strategy, operations and product development. Following a degree in Artificial Intelligence, she started her career with iconic brands of the digital age and has since been helping global businesses, such as Goodyear-Dunlop and Pirelli, with their digital transformations. Luisella Gianis role at Oracleis to help companies to continuously innovate defining, creating and realize new digital experiences through solutions that are typically transformational in nature covering Sales & Marketing, Commerce, Social and Service.
13.25

ROOM CHANGE

13.30
Keynote

Transforming mobility

Annette Winkler

Annette Winkler

CEO and director of Smart Automobile
Daimler AG

As Head of smart, Annette Winkler has been steering the Daimler AG division for the highly agile urban smart cars since 2010. In her role, Dr. Winkler headed the development of the new car generation including fully electric versions of the entire smart fleet. She keeps taking urban mobility to the next level by adding more and more services from sharing to all kinds of innovative convenience features. At TYB, she will speak about strategy, leadership and transforming Urban Mobility.
14.00

NETWORKING BREAK

14.30 - 18.00
Workshop

Transform your company - Organizational agility in a digitized world

Kai Anderson

Kai Anderson

Partner
Promerit AG

Kai Anderson ist Veränderungsexperte und Executive Berater. Anderson ist Gründungspartner und Vorstand der People Management-Beratung Promerit. Seine Domänen sind Agilität und die humanzentrierte digitale Transformation. Er begleitet die Geschäftsleitung und Personalverantwortliche bei Transformationsprojekten sowie der Neuausrichtung des HR Managements. Anderson wurde wiederholt unter die 40 führenden Köpfe des Personalwesens (Personalmagazin) gewählt. Er ist Autor der Bücher ‚Das agile Unternehmen’ und ‚Digital Human – Der Mensch im Mittelpunkt der Digitalisierung’. Auf TYB wir er gemeinsam mit versierten Kollegen den Workshop "Transformieren Sie Ihr Unternehmen - organisatorische Agilität in einer digitalisierten Welt" halten.
14.30 - 16.30
Workshop

The mindset of digital leadership - 8 roles for leadership in the digital world

Ben Sahlmüller

Ben Sahlmüller

Scientist, Coach and Advisor
LEAD Academy gGmbH

Ben Sahlmüller arbeitet als Wissenschaftler, Coach und Berater zu Führung und Organisationsentwicklung. Für Digitale Führung gibt es keine perfekte Toolbox. Stattdessen verlangt die digitale Transformation die richtige Haltung, um gut durch komplexe Spannungsfelder zu navigieren. In diesem Workshop können Führungskräfte aufbauen auf Impulsen aus aktueller Forschung und Praxis ihr individuelles Führungsprofil erfahren und in Peer-Formaten konkrete Schritte für eigene Herausforderungen definieren.
14.30 - 16.30
Workshop

Recode Relations: Rituale als Triebfeder digitaler Transformation

Matthias Wesselmann

Matthias Wesselmann

Member of the Board
fischerAppelt AG

Um große Veränderungsprozesse in Gang zu bringen und umzusetzen, bedient man sich häufig kleinschrittiger Rituale. Wie können Rituale dazu genutzt werden, um ein Unternehmen (digital) zu
transformieren? Matthias Wesselmann entwickelt mit den Teilnehmern gemeinsam unterschiedliche Rituale für ihre Organisation, um diese als Triebfeder der Transformation zu nutzen und die Haltung
der Organisation und der Mitarbeiter zu verändern, sozusagen zu recoden.
14.30 - 16.30
Mindsetting Journey

Berlin and entrepreneurs: let’s call it love! We will introduce you to the Berlin startup ecosystem. Visit the most agile new work and tec start-ups, explore future ways of work, where they take place, and chat with thinkers and doers of the future.
16.30

ROOM CHANGE

16.35
Best Case

How blockchain transforms your business

Kaustav Bhattacharya

Kaustav Bhattacharya

Executive Technology Director
R/GA London

Kaustav has long worked with technology startups in Silicon Valley and London and is now Executive Technology Director for full service digital agency R/GA in London. In this role, he looks for exciting startups in cutting-edge technology to partner with for R/GA’s clients and develop new revenue-generating technology capabilities. He will speak about the best possible ways for businesses to adopt blockchain solutions and how UX and UI are key to success, while being able to test and rapidly iterate is what makes for a great product.
16.35
Best Case

Innovate or die

Karel Golta

Karel Golta

Founder and CEO
INDEED Innovation

Karel Golta works with his clients clients to envision new markets, create new ideas and business models, and develop long-term innovation strategies for sustained growth. He has done so with Airbus, Hilti and Linde, amongst others. He believes that human‘s fate to innovate must outsmart its nature of self-destruction. This can be done by using a method called Moonshot Thinking. Used by Google and many other big players, it is an instrument to think outside of your ecosystem and meet your enemy in thought, before it happens in real life.
17.05

ROOM CHANGE

17.10
Study

Nerds to leaders - the changing role of developers

Klaas Flechsig

Klaas Flechsig

Communications Lead Northern Europe
Stripe Inc.

Klaas Flechsig helps build Stripe’s reputation across Northern Europe. Stripe is a technology platform that developers use to build internet businesses.
Developers are a critical resource for every company. Over the last years, their role has changed drastically and they now have a lot more say in strategic business decisions than in the past. Stripe has conducted research on this - and found sweeping changes across the globe, although Germany appears to be lagging behind. Klaas will present the findings and discuss why empowering developers is a critical success factor for any organisation.
17.10
Best Case

Mensch-Maschine-Mischmasch – wie sich Kommunikation durch die neuen technischen Möglichkeiten ändert und worauf wir achten müssen

Sascha Lobo

Sascha Lobo

Author, Blogger, Strategic Advisor

Wer in Deutschland Sascha Lobo nicht kennt, für den ist das Internet wahrscheinlich Neuland. Denn als äußerst einflussreicher Autor und Journalist prägt er die Diskurse rund um die digitale Transformation in der deutschsprachigen Öffentlichkeit maßgeblich mit. Ob in seiner Kolumne Die-Mensch-Maschine auf Spiegel Online oder als Gründer der Projekt- und Beratungsgesellschaft für digitale Transformation „Fortschrittsfabrik“ – Lobo fördert stetig das öffentliche Verständnis verschiedener Aspekte der Digitalisierung des gesamten Lebens. Auf dem TYB Festival spricht er zur Veränderung von Kommunikation durch immer neue Technologien und deren Möglichkeiten.
17.40

ROOM CHANGE

17.45
Best Case

Think no channel if you want to include every channel

Franziska von Lewinski

Franziska von Lewinski

Management Board
fischerAppelt AG

Franziska von Lewinski is on the management board of content marketing agency fischerAppelt. Her talk analyses the web as it is all over us, spreading to new devices and interfaces every day. And while that is happening, our systems, tools and methods are working less and less. As an agency with a strong need for agile Creative-Coding-Consulting-teams, Franziska explains why fischerAppelt saw it coming some time ago and concluded: we need to change our way of thinking. It is not about systems, but rather about „Think No Channel if you want to include every channel.“ Channel communication – a thing of the past?
17.45
Best Case

TBD

18.15

WRAP UP

from 19.00

International networking, drinks and sundowners at
the rooftop terrace of fischerAppelt’s Wonderland Studios.

// Schedule Friday, September 14, 2018

08.00

Sport @TYB

10.00
Keynote

Europe needs a welcome culture for Artificial Intelligence

Chris Boos

Chris Boos

Founder and CEO
arago GmbH

Chris Boos is on a mission to empower human potential, free up time for creativity and innovative thinking through artificial intelligence (AI). To that end, Chris founded arago in Germany in 1995, pushing existing boundaries in AI technology to build a general AI for companies to reinvent their business models in the digital age. A strong believer in integrating machine reasoning and machine learning, Chris is constantly challenging current thinking on AI. He is a strategic corporate and political advisor, angel investor, much respected public speaker and thought-leader on issues of global importance, such as the man-machine-relationship, the way societies deal with information and the future of labor.
10.30

ROOM CHANGE

10.35
Best Case

On’s success story or how to disrupt the running shoe industry

Marc Maurer

Marc Maurer

COO
On AG

Was 2010 als Projekt aus Leidenschaft begonnen hat, um aktiven Menschen mehr Spaß am Laufen zu ermöglichen, ist zur am schnellsten wachsenden Laufschuhmarke der Welt geworden. Einer der Hauptgründe für den Erfolg von On ist die ständige Herausforderung des Status Quo durch den Einsatz einzigartiger Technologien und das Streben nach Differenzierung über die gesamte Wertschöpfungskette hinweg. On ist zu einem der wenigen wirklich digitalen Produktunternehmen geworden und hat vor kurzem sein Digital Hub in Berlin eröffnet. Marc Maurer ist der Chief Happiness Deliverer (COO) von On, verantwortlich für Supply Chain, Customer Experience und Digitaltechnik. Vor seinem Eintritt bei On vor 6 Jahren arbeitete Marc 5 Jahre bei McKinsey. Er wird bei TYB On’s Erfolgsgeschichte als Best Case für die Nutzung neuer Technologien und digitaler Möglichkeiten vorstellen.
10.35
Best Case

(S)he who dares wins. Open Banking - A clear and present danger/opportunity

Michael O'Loughlin

Michael O'Loughlin

VP Global Solutions
Token Inc

Token is one of the most promising Fintech businesses applying technology to revolutionize the way we pay online. Michael O’Loughlin is currently spearheading Token’s development of a global market-changing open banking platform. He has a deep understanding of the rapidly evolving global payments landscape. Prior to joining Token, Michael lead crypto technology activities at CGI where he worked with clients to deliver practical uses of such new technology – a payments navigator for start-ups and banks alike. He will speak about digital transformation in the financial industry and possible ways for banks and FinTech firms to partner.
11.00

NETWORKING BREAK

11.30
Best Case

Business Case: Beauty and adventure in real estate

Jan Knikker

Jan Knikker

Partner Business Development
MVRDV

As Partner in the awarded architectural office of MVRDV from the Netherlands, Jan Knikker develops drafts for the digital city. MVRDV is rapidly expanding into new markets and focuses on solutions for global issues through its architecture and urbanism. Famous for its iconic market hall in Rotterdam, whose opening turned into a worldwide media hype, MVRDV has developed a radical portfolio for smart cities. In his lecture with stunning visuals, Jan Knikker will speak about how to design for a transforming ecosystem.
11.30
Best Case

The changing role of the CMO in digital transformation

Jan Pilhar

Jan Pilhar

Executive Director Strategy IBM iX
IBM iX agency family

Jan Pilhar heads digital strategy at the Berlin office of the global digital
agency family IBM iX. He is an expert in digital strategy and reinvention with a focus on delivering cutting-edge customer experiences. His lecture will focus on marketing transformation. The role of the CMO is fundamentally changing and marketeers need to adapt to stay in the game. The modern marketing mandate requires not only the ability to deliver growth, but also a deep understanding of digital technologies that shape future customer interactions.
12.00

ROOM CHANGE

12.05
Best Case

Driving performance development in a multi-generational workforce

Deshun Deysel

Deshun Deysel

Mountaineer, Entrepreneur and Educator
Deshun Deysel & Associates

Deshun Deysel beschreibt sich selbst als Pionierin und weltweit erste „Black female high altitude“ Bergsteigerin, die 1996 an der ersten südafrikanischen Expedition auf den Mount Everest teilgenommen hat. Mit diesen Erfahrungen macht Sie heute Führungskräfte in Ihren Coachings über ihre Grenzen hinweg zu digital versierten Leadern. Deshun Deysel spricht in ihrem Beitrag „Driving performance development in a multi-generational work force“ auf dem TYB Festival darüber, wie kognitive Technologien im Business-Umfeld genutzt werden können und davon besonders Unternehmen profitieren, bei denen viele Generationen zusammenarbeiten.
12.05
Best Case

Networked Organizations - Digital era organisational structure & process

David Galbraith

David Galbraith

Partner
Anthemis Group

David Galbraith is an entrepreneur and business designer. With over 25 years of internet experience he has co-founded several successful internet companies in London, New York and San Francisco. He co-founded the first new search engine, co-authored RSS 1.0 and instigated the project which became Yelp. Currently, he is a partner at Anthemis, a financial services focused venture capital firm. He originally qualified as an architect in the UK, where he worked for Norman Foster, and specialises in extending traditional design skills to the process of company creation or ‘venture design’. AT TYB, he speaks about “Networked Organisations” and their resilience during transformation. He calls his approach “Venture Design” and questions the mantra of agility as the remedy for businesses wanting to become digital.
12.35

ROOM CHANGE

12.40
Best Case

The future of retail shifts to mobile and what that means for business

Stephan Schambach

Stephan Schambach

Investor and Founder
NewStore, Inc.

Stephan Schambach founded tech companies in the US and Europe resulting in two IPO's with multi-billion dollar market capitalization. As the future of retail shifts to mobile, his most recent venture - NewStore - takes advantage of this next major inflection point. The NewStore Mobile Retail Platform combines mobile and omnichannel into a single solution. With NewStore, Stephan Schambach has the self-proclaimed goal to to change the e-commerce market again, this time by building a mobile-first platform from the ground-up. At Transform Your Business he will explain his success strategy for building a startup and transforming the customer journey of the retail industry.
12.40
Best Case

The future of sickcare is healthcare

Koen Kas

Koen Kas

Founder
Healthskouts

KOEN KAS ist Gesundheitsfuturist, Professor für Onkologie, Unternehmer und international gefeierter Keynote Speaker. Er revolutioniert die Gesundheitsfürsorge, indem er wissenschaftliche, technische und gestalterische Durchbrüche kombiniert, um den Übergang von der Krankenpflege zur Gesundheitsfürsorge zu ermöglichen. Als CEO von Healthskouts vermittelt er Führungskräften der Pharmaindustrie neueste Forschungsdurchbrüche , Ideen von Start-Ups und Geschäftslogiken für die Zukunft des Gesundheitswesens.
13.10

ROOM CHANGE

13.15
Best Case

Mastering the future with the dynamics of the youth and the wisdom of the experienced

Ali Mahlodji

Ali Mahlodji

Geschäftsführer (CEO), Founder & Chief Storyteller
whatchado GmbH

Ali Mahlodji describes himself as an „error in the system“, if people were to judge him by his CV. He was born in Tehran and fled with his family to Austria when he was two. Ali dropped out of school, but finished university years later with a degree in IT and is looking back on a succession of more than 40 jobs – from being a construction worker to pharmacist’s assistant to management consultant. He is a multiple award winning co-founder of an internationally acclaimed start up called WATCHADO. It is an online video platform, which functions as a "manual" for life stories and jobs, transforming the way in which employers and generation Y and Z meet. In 2013, the European Union appointed Ali Youth Ambassador for life. He will speak about humans and their potential focussing on leadership of new the generations. Besides his lecture, he’ll join the panel „How Generation Z transforms Your Business“.
13.15
Panel

Provocation as a strategy in business and poltics

13.45

NETWORKING BREAK

14.30 -18.00
Workshop

Transform your company - Organisatorische Agilität in einer digitalisierten Welt

Kai Anderson

Kai Anderson

Partner
Promerit AG

Kai Anderson ist Veränderungsexperte und Executive Berater. Anderson ist Gründungspartner und Vorstand der People Management-Beratung Promerit. Seine Domänen sind Agilität und die humanzentrierte digitale Transformation. Er begleitet die Geschäftsleitung und Personalverantwortliche bei Transformationsprojekten sowie der Neuausrichtung des HR Managements. Anderson wurde wiederholt unter die 40 führenden Köpfe des Personalwesens (Personalmagazin) gewählt. Er ist Autor der Bücher ‚Das agile Unternehmen’ und ‚Digital Human – Der Mensch im Mittelpunkt der Digitalisierung’. Auf TYB wir er gemeinsam mit versierten Kollegen den Workshop "Transformieren Sie Ihr Unternehmen - organisatorische Agilität in einer digitalisierten Welt" halten.
14.30 - 16.30
Workshop

The mindset of digital leadership - 8 roles for leadership in the digital world

Ben Sahlmüller

Ben Sahlmüller

Scientist, Coach and Advisor
LEAD Academy gGmbH

Ben Sahlmüller arbeitet als Wissenschaftler, Coach und Berater zu Führung und Organisationsentwicklung. Für Digitale Führung gibt es keine perfekte Toolbox. Stattdessen verlangt die digitale Transformation die richtige Haltung, um gut durch komplexe Spannungsfelder zu navigieren. In diesem Workshop können Führungskräfte aufbauen auf Impulsen aus aktueller Forschung und Praxis ihr individuelles Führungsprofil erfahren und in Peer-Formaten konkrete Schritte für eigene Herausforderungen definieren.
14.30 - 16.30
Workshop

How will you delight your customer tomorrow?

Koen Kas

Koen Kas

Founder
Healthskouts
KOEN KAS is a health care futurist, professor of oncology, entrepreneur, and international keynote speaker. He is re-thinking health care by combining sciene, tech and design breakthroughs to help move from sickcare to health care. He is CEO of Healthskouts, which educates leaders in pharma about the latest discoveries, start-ups and business insights regarding the future of digital healthcare.
14.30 - 16.30
Mindsetting Journey

In addition to start-ups, many large companies have also settled in Berlin and moved their innovation locations to the capital. We will introduce you to open innovation locations of different corporate accelerator programs and explore how the concepts differ from the headquarters in terms of creative open work and, for example, the use of space.
16.30

ROOM CHANGE

16.35
Best Case

Sprinter auf der Langstrecke: Transformation braucht mehr als Technik und Prozesse

Michael Müller-Wünsch

Michael Müller-Wünsch

Member of the Management Board of Technology (CIO)
Otto (GmbH & Co KG)

Michael Müller-Wünsch has been Member of the Management Board for Technology (CIO) at OTTO since August 2015. In 2017, he was nominated as German Innovation CIO of the Year. Otto is in the process of radical transformation following a disruption of the retail industry and its business model. Müller-Wünsch is a frequent speaker and contributor on innovation-related topics within the digital transformation. At Transform Your Business he will speak about agile organizational development of a large corporation in a dynamic market environment.
16.35
Best Case

What if it’s all about the people?

Magdalena Rogl

Magdalena Rogl

Head of Digital Channels
Microsoft Deutschland GmbH

As a child of the “Generation Y”, Magdalena Rogl has been part of the online world for more than 10 years now. Since the beginning of 2016 she acts as Head of Digital Channels at Microsoft Deutschland and is as such responsible for Microsoft’s Intranet, Social Media, Newsroom, Blog and Influencer Relations. The latter is not just a buzzword for Magdalena but her passion: Connecting the right people and building a network she experienced as a great enrichment both professionally and privately. In 2017 she won the “Digital Female Leader Award” by Women in Digital. As a mother of a patchwork family and a qualified child nurse, she’s particularly interested in the topics digital education, diversity and equality.
17.05

ROOM CHANGE

17.10
Startup Slam

Startup Slam

16.35
Best Case

Digital services and basic income experiment in Finland

Marjukka Turunen

Marjukka Turunen

Director of Change Management
The Finnish Social Security Institution

Digital transformation is happening in Finland faster than in many other countries. 2 years, 560 EUR a month, 2000 Fins. Finlands basic income experiment is the most courageous try of any nation in Europe to boost employment – and provide an idea of a new society model that is not based on work. Marjukka Turunen is Director of Change Management at Finlands Social Security Institution (Kela). She has led the implementation and the legislation making in the Finnish Basic Income experiment and will talk about its learnings. Finland is a digital front runner in digital transformation: 3rd in the world for innovation (World Economic Forum), 1st in terms of availability of the latest technologies (WEF Global Competitivenes Report) and 2nd in most advanced digital economy in the EU (Digital Economy and Society Index).
17.40

ROOM CHANGE

17.45
Keynote

Post-Capitalism and Self-Aware Technologies

Alan N. Shapiro

Alan N. Shapiro

Technologist, Future Designer and Transdisciplinary Thinker

Alan N. Shapiro is an acclaimed transdisciplinary thinker on digital culture, who has left New York City for a permanent life in Europe “to have more personal freedom”. After studying science-technology at MIT and philosophy-history-literature at Cornell University, he worked on Wall Street and other industries as a software developer and IT consultant. He has been a keynote speaker at many academic and business conferences and is very active in the Creative Coding movement. A special research interest of his is the impact on our lives and society of technologies such as Artificial Intelligence (AI), Virtual Reality, Internet of Things, autonomous vehicles, robots and androids, blockchain and cryptocurrencies. At Transform Your Business he will examine how state of the art-technologies are transforming our ecosystem and our businesses.
from 18.30

Easy BBQ on the festival campus and in the garden

// Schedule Saturday, September 15, 2018

09.30

Networking Breakfast

10.00
Lecture

Lecture - Collaboration hubs: where the future of work will happen

Johann Butting

Johann Butting

Head of EMEA
Slack

Johann Butting is Head of EMEA at Slack, a Workplace Collaboration Hub for effective collaboration in companies. He has worked in the technology sector in the US and Europe for almost 20 years. Before joining the company, he was Head of EMEA at Dropbox, where he was responsible for building the European team. Prior to joining Dropbox, he worked at Google, including as head of AdSense EMEA. He believes the “future of work style” needs to be uncomplicated, playful, efficient and more profitable. Collaboration hubs will shape the future of work and change the way people work together, as he will point out in his talk at TYB.
10.30

ROOM CHANGE

10.35
Best Case

Stakeholder management for communication leaders

Julian Trautwein

Julian Trautwein

Head of Communications DACH & Central Eastern Europe
Airbnb Germany GmbH

Julian Trautwein is Head of Communications DACH & Central Eastern Europe at Airbnb. As an expert in professional branding and PR strategy, he co-founded the content agency “Nice to Have” and has been operating on Blockstate's Advisory Board since 2017. At Airbnb, Trautwein and his team develop digital communication strategies for various markets and for political communication to further promote the home-sharing concept. At TYB, Trautwein speaks about Stakeholder Management for executives and leaders in communication and its high relevance in the future and present.
10.35
Best Case

Driving performance development in a multi-generational workforce

Deshun Deysel

Deshun Deysel

Mountaineer, Entrepreneur and Educator
Deshun Deysel & Associates

Deshun Deysel beschreibt sich selbst als Pionierin und weltweit erste „Black female high altitude“ Bergsteigerin, die 1996 an der ersten südafrikanischen Expedition auf den Mount Everest teilgenommen hat. Mit diesen Erfahrungen macht Sie heute Führungskräfte in Ihren Coachings über ihre Grenzen hinweg zu digital versierten Leadern. Deshun Deysel spricht in ihrem Beitrag „Driving performance development in a multi-generational work force“ auf dem TYB Festival darüber, wie kognitive Technologien im Business-Umfeld genutzt werden können und davon besonders Unternehmen profitieren, bei denen viele Generationen zusammenarbeiten.
11.05

ROOM CHANGE

11.40

ROOM CHANGE

11.45
Best Case

The rise of the personal data economy: A golden opportunity for companies

Johannes Stock

Johannes Stock

Principal Consultant / Design Strategist
Futurice

Johannes ist Chefdesigner bei Futurice, einem in Finnland gegründeten Unternehmen für digitale Dienstleistungen, das weitere Büros in und außerhalb Skandinaviens hat. Er verfügt über 10 Jahre Design-Erfahrung mit Marken wie Porsche, Deutsche Telekom, eBay, ThyssenKrupp, Hugo Boss und Vodafone. Er nutzt Design als Business-Tool, um Unternehmen dabei zu unterstützen, die Lücke zwischen Strategie und Umsetzung zu schließen. Sein Vortrag konzentriert sich auf die möglichen Vorteile der Datenökonomie für Unternehmen. Er erklärt, wie aktuelle Herausforderungen in der Datenwirtschaft der Branche helfen werden, tiefgreifende Veränderungen zu bewirken und Vertrauen (wieder) zu gewinnen.
12.15

ROOM CHANGE

12.20
Best Case

Innovations transforming the UK National Health Service: a systematic approach to accelerate adoption

Karen Livingstone

Karen Livingstone

National Director, Director of Partnerships & Industry Engagement Eastern Academic Health Science Network
SBRI Healthcare

Karen is Director of Partnerships and Industry engagement for the Eastern Academic Health Science Network and the National Director for SBRI Healthcare. She has set up a hugely successful program for the National Health Service England, where the established Health Institution partners up with startups to improve patient care. The program identifies where technology can help and funds innovative companies developing technology solutions for healthcare problems to accelerate their development cycle. She will present the business research initiative with a focus on AI, chatbots and data improving the care of patients.
12.20
Best Case

When AI, big data and human rights converge: putting people (and their rights) at the centre of digital transformation

Eimear Farrell

Eimear Farrell

Advocate/Adviser, Technology and Human Rights
Amnesty International London

Eimear Farrell advises Amnesty's international technology and human rights team. Previously, she worked with the UN and the World Economic Forum on the intersecion of business and human rights. Farrell advocates for the promotion and protection of human rights in the digital transformation. This includes sensitizing the rights implications of various forms of Artificial Intelligence, algorithmic-decision making and Smart Information Systems that are currently being being designed and deployed by governments and private sector actors around the world. She will speak about what happens when AI, big data and human rights converge.
12.50

NETWORKING BREAK

13.30
Barcamp

Corporate Mindset & Unternehmenskultuals Grundlagen für Transformation

Klaus Motoki Tonn

Klaus Motoki Tonn

CEO and Founder sh|ft
Lumen

Klaus Motoki Tonn ist Gründer von Agenturen, Berater und Forscher für Digitales und Innovation. Er hat das interdisziplinäre Format sh|ft ins Leben gerufen und damit einen viel beachteten Diskurs über Digitalität, Ethik & Kultur initiiert. Am Samstag gastiert sh|ft auf TYB und veranstaltet Barcamps zu den Themen „Neuromarketing und interne Kommunikation“, „Corporate Mindset und Unternehmenskultur“, „Future of HR“ und „Transformation durch Intrapreneurship und Accelerator Programme“.
13.30
Barcamp

Future of HR

Marlin Watling

Marlin Watling

Partner
Lumen GmbH


Marlin Watling, former Head of HR at Roche Diagnostics Operations, brings 15 years of HR experience to the Barcamp table. He has held senior positions in strategic human relations management and focuses on transformation and change management, as well as the future of HR.
With Marling Watling, you will discuss the future of HR at the Barcamp on Saturday. Which role does corporate HR play in the transformation of businesses? Is there an ROI for transformation?
13.30
Barcamp

Design Thinking

Melina Costa

Melina Costa

Co-Founder
Coaeva Innovation

Melina Costa is Co-Founder of Coaeva, a Berlin-based innovation agency, which helps organisations to develop new product ideas and business models in an agile and creative manner. She hosts the podcast „Making the New“ about the innovation scene in Germany and works as a business journalist.
Her Barcamp on Saturday will introduce you to Design Thinking as an intelligent tool to solve complex problems. With practical hands-on practices you will experience the main characteristics of Design Thinking, which is one of the most successful methods for user-centered innovation.
13.30
Barcamp

Transformation durch Intrapreneurship & Accelerator Programme

Daniel Nowack

Daniel Nowack

Head of Business Development
Yunus Social Business – Global Initiatives

Daniel Nowack describes himself as a data-driven innovator. He has been directing corporate accelerator programs for Yunus Social Business for many years. He held various roles in startups such as CEO, CFO and Head of Business Development, following a career at international companies such as Siemens, McCain and IKEA.

His Barcamp on Saturday will focus on „Meaningful Disruption“. He will introduce you to new ways for businesses to write not only „Science Fiction“, but also „Social Fiction“ with the help of accelerator programs, intranpreneurship and innovative Spin-Offs.
14.40

ROOM CHANGE

14.45
Best Case

Managing transformation through Innovation in RISK Management

14.45
Best Case

Techplomacy

15.15

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